Two things that really annoy me.
1. A replica kit means a lot to a child and children can't wear a shirt with the same sponsor due to our choice of sponsor. I know it's only the sponsor and the rest is the same but kids want to wear exactly the same outfit as their heros.
2. The optimal time for wearing a shirt apart from to games is in the summer. Given the shirts only last a year, the shirt is old hat by the time the season ends. People want to wear the shirt in the summer months preceding the season and they can only do so from the beginning of August. Surely, release it in May after the season has ended.
I know it's only a shirt but it means a lot to a lot of people otherwise it wouldnt sell for that price.