April Fool advert leads to a brand new BMW

A double-bluff on April Fool's Day was no match for a woman who cashed in on a seemingly ridiculous luxury car trade-in promotion.

Tianna Marsh was the first person to try the unusual trade-in offer from the BMW Newmarket dealership today.

The carmaker said it was keeping alive a tradition of April 1 pranks with its front-page ad in the New Zealand Herald today.

The "April Fools' Day special" promised a new BMW to the first person who took their car and the front-page coupon to the dealership.

Ms Marsh was first at the Newmarket car dealership this morning, arriving in her 15-year-old Nissan Avenir.

Tianna Marsh with the new $50,000 BMW. Photo / supplied Tianna Marsh with the new NZ$50,000 BMW.

The firm had hired security guards, in case riots broke out or big queues caused trouble.

But it seemed most people who saw the ad couldn't believe it, as Mr Penfold said other people seemed to turn up after Ms Marsh arrived.

"When I met her outside, I just acted dumb," Mr Penfold said.

"She said 'I'm here for the Herald competition.' I said: 'I know nothing about it'", Mr Penfold recalled.

As the ad stated, Ms March asked for "Tom" and soon enough, she was a winner.

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