Good to see them trying to hook youngsters with cheaper prices, I'm giving up my ST next season, £682 on the Kingsland / Northam corner - works out around £36 a game - most games will be under £40 I'd guess so I just need to miss one game and it not be worth it.
I'm looking forward to goading Saints fans on twitter next year when I've got a membership and can get a ticket before they can
I think we're seeing a very clever commercial enterprise doing what they all do - ignoring their current customers need and trying to get more and more newer customers onboard. Hey ho.
Southampton FC is a business - they are running it as such - that's just life now-a-days.