At the Norwich match after the first goal we turned to look at each other aghast at the music as generally hate it. But by goals 3 and 4 my mind had been swayed.
I noticed on against QPR that it doesn't kick in immediately after the goal. The initial organic crowd celebration still happens without the music. After X secs when the music starts, it's normally when the initial elation and celebrations begin to subside into more sedate clapping; The music just keeps the crowd engaged and prolongs the celebration IMO. As long as it never starts immediately when the goal goes in, I'm coming round to it.