He sort of has a point, but also misses the point. I am certain the Liebherr's are in it to make money (or at the very least, not lose it), but that is not necessarily wrong . (It's no wonder they don't get it, given their history). Making money usually goes with success. Reaching the Champion's League would be successful in football and financial terms. I have never had a problem supporting a well-run club, living within its means, as it pushes forwards.
I think at the moment, when look at the tables, that the last laugh might just be on them.