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Thread: Club Crest: would you change it?

  1. #1

    Default Club Crest: would you change it?

    Light hearted post so no squinnying.

    A number of clubs have changed their club badge/crest in the last five years. Would you want Saints to update/strip back ours? Any designs you'd have?

  2. #2

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    100%. I think ours has always been a little cartoony. Also think most clubs need a revamp now with the amount of use of social media, phones etc.

    People mocked the simplicity of Juventus' new badge but think it actually works really well and looks modern.

    Think the days of a scarf and football on the badge should be over.

  3. #3

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    I know it's a bit childlike, but I actually like the crests to have a bit of colour. There's something quite fresh about our badge. It's possible that some tweaks could work, but as the badge has been fairly unchanged (save for the football 'head') since I started supporting Saints, it would be shame for me if it was suddenly 'streamlined to make the brand more globally appealing'. Just writing that sentence makes me feel a little queasy.

  4. #4

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    It needs to have the silhouette of a large goalkeeper being beaten by a low shot to reflect modern times.

  5. #5

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    no need to change, i like it as it is

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    I really like our current crest. I like that it was designed by a fan, I like how instantly recognisable it is and I like the fact there's no other crest that shares the same basic shape as ours (that I know of). If it ain't broke, don't fix it as they say.

  7. #7

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    No.

  8. #8

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    Not really.

    Changing it actually removes it from the fans and becomes a much more ownable property for the club to control, that's why Arsenal and Chelsea and Everton (I wish we were Everton) have done it.

    The Juve one just makes it look like a logo for a smartphone app, which I have no doubt was in the design agency's presentation when they suggested it and I am sure they were all high fiving themselves at how "iconic" it all is.

    If that's genuinely what fans want us to follow then I'm out. Up there with let's get an all red kit for China.

  9. #9

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    Something that indicates the City of Southampton a bit more,maybe something with The Bargate in it with a Spitfire flying over it .

  10. #10

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    No - if it ain't broke etc etc

  11. #11

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    No, it is instantly identifiable and distinctive.

    I believe the design of the ball was updated back in the 90's (from a stitched leather ball to the black pentagon type) to allow for it to be copyrighted. So any redesign is unnecessary on that basis.

  12. #12

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    Keep it. It's traditional and distinctive. The modern revamps can go very wrong, such as West Ham.

  13. Default

    No need.

  14. #14

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    Nope


  15. #16

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    Flicking through all the badges on that talksport link has made me appreciate just how different and good ours actually is.

    I was a "no" to changing before I looked. Now I am a definite "never!!"

  16. #17

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    No.

  17. Default

    We should change it to this....

  18. #19

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    http://www.independent.co.uk/sport/f...-a7533006.html

    I tend to agree with this.

    https://www.joe.co.uk/sport/every-pr...-to-best-81503

    This list had us second best last season, although can't agree with Liverpool being top!

    Liked their description though -

    OK, so Southampton’’s badge is totally ridiculous, but you can’t help but kind of love it. Why does that cartoon football have a halo? Why is that tree planted in the sea? **** knows, but I’m having a lot of fun looking at it.

  19. #20

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    No need to change it, but it could be fun looking at other ideas. Who knows, somebody might come up with something better.

  20. #21

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    Quote Originally Posted by trousers View Post
    We should change it to this....
    You know with a cloudy halo round the mountain tops, that might just work...

  21. #22

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    After a significant amount of time spent investigation trends in club crests, their association with Brand, and how that Brand engenders trust and loyalty, my considered opinion is that we should change it to a cock and balls.

  22. #23

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    Quote Originally Posted by Faz View Post
    After a significant amount of time spent investigation trends in club crests, their association with Brand, and how that Brand engenders trust and loyalty, my considered opinion is that we should change it to a cock and balls.
    Nah! Already been done, albeit with only one ball. Somehow that doesn't seem to reflect that club's current situation though...

  23. #24

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    Yes. I'd just keep the crest and bin the ball and scarf.

    In an ideal world I'd like the city's full crest used.

  24. #25

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    Quote Originally Posted by View From The Top View Post
    Yes. I'd just keep the crest and bin the ball and scarf.

    In an ideal world I'd like the city's full crest used.
    Agree. Shield is fine but the ball and scarf crest looks so amateurish.

  25. #26

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    Certainly not, leave it as it is.
    For an example of what can happen when people start fiddling take a look at Sheffield Wednesday's relatively new look

  26. #27

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    ^ I just googled that to see if it was real, I thought it was a joke...! Leave ours alone.

  27. #28

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    NO!

  28. #29

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    On the basis that almost every new badge introduced is awful and/or unimaginative - with Stoke being an especially poor example and Leeds laughable - I say leave well alone. It pains me to say it, but Spurs have far and away the best badge as it manages to be simple, iconic and historic. The same applied to Arsenal until they ruined it..

  29. Default

    I shudder to think if it was being designed now, we'd end up with a half and half scarf...............home and away colours of course!

  30. #31

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    Quote Originally Posted by Micky View Post
    ^ I just googled that to see if it was real, I thought it was a joke...! Leave ours alone.
    In fairness, their new badge is very good.

  31. #32

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    Quote Originally Posted by farawaysaint View Post
    In fairness, their new badge is very good.
    And new/old. It's actually the badge the club wore for 20 years from the 50's.

  32. #33

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    Yes change it, it looks like the result of a GCSE design project.

  33. #34

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    Quote Originally Posted by Colinjb View Post
    And new/old. It's actually the badge the club wore for 20 years from the 50's.
    The owl looks quite coquettish!

    I do like our crest, it is 'a bit weird', but therefore different and distinctive.

  34. #35

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    Quote Originally Posted by SuperSAINT View Post
    It needs to have the silhouette of a large goalkeeper being beaten by a low shot to reflect modern times.

  35. #36

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    I'd happily see it changed, current crest a bit too cartoony or me as others have said.

    Debate been done a few times before, but about 4 years since the last one

    https://www.saintsweb.co.uk/showthre...t#.WbkjEsh97IU

  36. #37

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    Love our badge. Never change it.

  37. #38

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    Can we add a faux Latin motto? "nil ustulo Iterum"

  38. #39

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    Love the badge, it tells us we are The Saints, a (Premier League) football team in red and white near the New Forest and by the sea from Hampshire, we are Southampton FC.

    Plus, I'd imagine quite a few people with tattoos of the badge wouldn't be too chuffed either :-)

  39. #40

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    Quote Originally Posted by Kenilworthy View Post
    On the basis that almost every new badge introduced is awful and/or unimaginative - with Stoke being an especially poor example and Leeds laughable - I say leave well alone. It pains me to say it, but Spurs have far and away the best badge as it manages to be simple, iconic and historic. The same applied to Arsenal until they ruined it..
    The Spurs one is good, and I think the new Palace badge is excellent.

    A decent new badge can be done, but I'm not really that fussed if we don't change it.

  40. #41

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    Quote Originally Posted by Mr Saints View Post
    Keep it. It's traditional and distinctive. The modern revamps can go very wrong, such as West Ham.
    Not really, as it came into existence 89 years after the formation of the club!

  41. #42

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    Leave it alone please.

    It is quite distinctive and can be spotted at quite a distance away.

    I still cringe when I see those soppy gold and silve efforts from Cortese era and at the mono colour ones they have on some of this seasons polo's etc.

    Love that description above .... "OK, so Southampton’’s badge is totally ridiculous, but you can’t help but kind of love it. Why does that cartoon football have a halo? Why is that tree planted in the sea? **** knows, but I’m having a lot of fun looking at it"

    Shame we can't get as much amusement and entertainment on the pitch!!

  42. #43

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    It has been our badge for 43 years out of 132 years = 32%

    That isn't traditional, especially as it is the most recent 43 years.

  43. #44

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    Quote Originally Posted by Saintgaz View Post
    Love the badge, it tells us we are The Saints, a (Premier League) football team in red and white near the New Forest and by the sea from Hampshire, we are Southampton FC.

    Plus, I'd imagine quite a few people with tattoos of the badge wouldn't be too chuffed either :-)
    I know a couple of older Saints fans who have both the old crest (that never appeared on a Saints shirt) and the 70s one as tattoos, and also one that had the old 'rose' crest and later added a scarf, ball and halo to it, very unique! There's football fans all over the country with out of date tatts but probably doesn't worry them as it's just of an era.

    I'm with the 'not keen on the badge' gang.

  44. #45

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    Nope, it's fine IMO, the halo makes it and it's kind of a traditional style crest that doesn't take it'self too seriously.

    Spur's one is pretty cool though.

  45. #46

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    Quote Originally Posted by Matthew Le God View Post
    Not really, as it came into existence 89 years after the formation of the club!
    This coming from the man that argued that Cortese's all-red kit could not be dismissed as not traditional because all traditions had to start somewhere and we might wear that strip for the next twenty years.

  46. #47

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    Sacrilege.

  47. #48

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    I doubt many fans opt for badge change if it's one they're used to. Christ our fans are hard enough to get away from candy stripes.

  48. #49

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    We should change our shirt colour to blue.

  49. #50

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    Quote Originally Posted by CB Fry View Post

    If that's genuinely what fans want us to follow then I'm out.
    that will add a lot of votes CB lol

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