Finally, the long-overdue 2018/19 kit thread...

 

Solid back, looks crap. Another kit I won’t be buying [emoji30]

 

 

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Gosh, what a minimal effort design.

 

I suppose it's in keeping with the general "whatever, that'll do" indifference of the new Chairman Gao era.

 

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Christ that looks proper ****. Looks like a Windows Paint effort at adding stripes to a plain red shirt.

The trim around the Under Armour logo looks truly amateurish. The worst kit in a good few years.

That is not a good design at all.

What's the point in having a third kit that is so similar to the home kit? I could understand if the home kit was mainly white.

 

I reckon the away kit might be more popular than the home.

looks ok to me

Utterly crap.

Looks like a tesco bag has been stuck on the front.

As for the away shirt I got it 100% spot on from 2 weeks ago as it’s just a dull template for all 3 shirts from under armour.

If that is it, I’ve saved myself 50 quid this year. 'Orrible.

If true then sums up the mediocrity that has seeped into the club. Very uninspired and just meh all round.

Almost the same as the previous white "bra" shirt with stripes but the red replaces the white. Not much imagination if true.

'Third' shirt photoshopped.

In the Era of plain backs its pretty much impossible to make Stripes look good.

 

Such a backwards step from this years effort.

Although, if this really is an 'official' official UA website in HK...

 

https://www.underarmour.hk/en/search?searchWord=southampton

 

Guess they'd like to get it out there ready for the China tour.

What a shame, another cheap looking shirt like the 16/17 UA kit I had higher hopes, given how nice the home shirt was this season.

Looks like we’ve just swapped the old white bra for a red one #SexyMove

Shocking kit. What were they thinking with the black trim?!

Looks like a deck chair. Utterly ****e. Oh for the Adidas days

 

 

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Wonder if those blue shorts are just the GK ones...

Shocking kit. What were they thinking with the black trim?!

Probably thinking that lots of Saints kits through the years have had black trim on them. Including the current kit.

 

I don't get the fuss, I quite like it from the front. Red back, less so.

Don’t hate it but don’t love it either. Not one I’ll buy, will see what the away is like. Bought both this year as really liked them.

Although, if this really is an 'official' official UA website in HK...

 

https://www.underarmour.hk/en/search?searchWord=southampton

 

Guess they'd like to get it out there ready for the China tour.

 

Couple of cool training tops on there.

Horrendous, what a total shambles under armour cleaely cant design football kits.

 

Under armour will be known as designing the worst kits in the clubs history by a country mile.

https://i.pinimg.com/originals/d9/b2/09/d9b209775da60ea4f2c8ff2d29299b6a.jpg

My OCD is struggling with the octagonal force field around the Under Armour badge, what is that about?

 

Honestly think they should have played it safe and made our white third kit of the last couple of seasons the home one. Would've sold more of that than they will this. Shocking design to follow up on last season's best in recent memory.

 

Also a red third kit and a home kit with a red back?

 

 

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What's the point in having a third kit that is so similar to the home kit? I could understand if the home kit was mainly white.

 

I reckon the away kit might be more popular than the home.

 

Can't fault the ITK above about both home and third having a red back, but the question about the third kit being so similar... yeah, now it makes very little sense. Third will be used against Fulham, Spurs, Brighton, Huddersfield and Newcastle I guess, leaving the yellow away for teams in plain red shirts. Yellow at Palace with alternate shorts maybe?

 

Haven't seen the away shirt yet though... But clearly yellow/blue based on those change shorts.

 

Still assuming, as no socks either, but will they even sell a third kit shorts and socks? Likely to be red shorts and white or red socks depending on what colour the home ones are.

 

That UA logo looks, er, "sub-optimal" but I like the rest of it (apart from the plain back of course).

 

They keep doing OK but could be better with a tiny bit of consideration.

My OCD is struggling with the octagonal force field around the Under Armour badge, what is that about?

 

Honestly think they should have played it safe and made our white third kit of the last couple of seasons the home one. Would've sold more of that than they will this. Shocking design to follow up on last season's best in recent memory.

 

Also a red third kit and a home kit with a red back?

 

 

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There's a "shape" around the "lozenge" tag thing they put on the bottom of the replica kits too. It was circular last year. At least that's consistent.

Vile. So many easy prompts and gains and this is what they come up with.

Terrible looks like a deckchair

And of course this confirms the Premier League has indeed gone the full monty with their implementation of the (6 years old) UEFA kit regulations, because that contains a load of stuff about lumins and degrees of contrast and really doesn't like striped shirts at all. It probably rules out us wearing yellow against teams in white. We saw it in effect in Europa League when Sparta wore yellow at home against Saints because their dark red was too similar in colour to our red/white AND too similar in shade to our black away?!

 

Not new, just new for the Premier League - and has been rumoured for the past two years. There's a link earlier in this thread.

 

FWIW I think the regulations are unnecessary and completely OTT but it does give a mathematical calculation of percentage of shirt shade compared to opposition and stuff like that.

Edited 9 June, 2018 by The9

The trim around the Under Armour logo looks truly amateurish. The worst kit in a good few years.

 

It would actually look better if they'd left the hexagon shape entirely surrounding the UA logo.

Horrendous, what a total shambles under armour cleaely cant design football kits.

 

Under armour will be known as designing the worst kits in the clubs history by a country mile.

could not agree more. The designers have no design skills. Every kit has been a total cluster ****. There is no thought behind each element. If one of my designers out this together it wouldn't ever reach the client. Dreadful. Someone explain to me why the stripes stop at the point they don't? Garbage as the previous two were. I know things are often subjective, but this is simply bad design. I don't understand why grown men buy replica kits. I understand less when they look terrible. Walking sandwich boards for UA and virgin. You just be crazy.

Utterly horrendous

could not agree more. The designers have no design skills. Every kit has been a total cluster ****. There is no thought behind each element. If one of my designers out this together it wouldn't ever reach the client. Dreadful. Someone explain to me why the stripes stop at the point they don't? Garbage as the previous two were. I know things are often subjective, but this is simply bad design. I don't understand why grown men buy replica kits. I understand less when they look terrible. Walking sandwich boards for UA and virgin. You just be crazy.

 

There's a "tape" across the arms and shirt which cuts the shoulder piece from the striped front, three separate pieces of material. Guess they'll screen print the front onto white material and use red material for the tape and the shoulder parts. The tape/band across the shirt is in line with the AZ shirt that's already been released.

'Third' shirt photoshopped.

 

Do you mean you think its fake or that you think the third shirt is fake? Neither are fake.

My OCD is struggling with the octagonal force field around the Under Armour badge, what is that about?

 

Honestly think they should have played it safe and made our white third kit of the last couple of seasons the home one. Would've sold more of that than they will this. Shocking design to follow up on last season's best in recent memory.

 

Also a red third kit and a home kit with a red back?

 

 

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How is sending us out in a plain white home kit "playing it safe"?

 

We don't play in white, it's not our kit, it would be effing stupid to do that.

https://i.pinimg.com/originals/d9/b2/09/d9b209775da60ea4f2c8ff2d29299b6a.jpg

 

Yeah, it doesn't look anything like that.

 

The collar is a different shape, the shoulder piece is a completely different position, the stripes go further up the shirt, there's no contrast cuff or Under Armour on the sleeves, there's a break in the stripe rather than a shape for the UA logo, and the stripes and pinstripes are different colours and different thicknesses. But other than that, spot on comparison.

Edited 9 June, 2018 by The9

I wonder if they've ditched the 'we march on' slogan- my season ticket reminder thing that came through the post had 'Believe. Believe in Saints' written all over it. Equally crap but different.

 

Nope, you can see it on the tape inside the collar. They always have a marketing slogan every year, there was Heart and Home or whatever it was, also The Southampton Way, a few ST agitating slogans which change, this one is more a corporate ethos (like Spurs have To Dare Is To Do), it'll change a lot less frequently than whatever they dream up to flog STs every year.

Edited 9 June, 2018 by The9

We merch bombs

 

 

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How is sending us out in a plain white home kit "playing it safe"?

 

We don't play in white, it's not our kit, it would be effing stupid to do that.

 

I understand your point, however the red sash kit was one of our most popular. Demand for that third kit to be on sale was high even before we played the EFL Cup Final in it, after that I saw a large volume of people asking for it to be on sale to us. Maybe it wouldn't have been the right thing to do, but I've a feeling we might have sold a few more of those than we will these.

 

I might be wrong, I'm running a Twitter poll to get an idea if you're interested.

 

https://twitter.com/owen_thesaints/status/1005368365416878080?s=21

 

 

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Feel sure I saw a black kit somewhere with two vertical stripes of red and white either side of the collar, reminiscent of Palace. Anyone? Thought it looked great if away kit

 

 

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How is sending us out in a plain white home kit "playing it safe"?

 

We don't play in white, it's not our kit, it would be effing stupid to do that.

 

Agreed.

Feel sure I saw a black kit somewhere with two vertical stripes of red and white either side of the collar, reminiscent of Palace. Anyone? Thought it looked great if away kit

 

 

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Just another concept kit, anyone can do them. The shorts leaked above all but confirm an away in yellow and blue.

I wonder if they've ditched the 'we march on' slogan- my season ticket reminder thing that came through the post had 'Believe. Believe in Saints' written all over it. Equally crap but different.

 

Leaked on the Hong Kong Under Armour site

 

 

 

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But that shirt DOES have We March On inside the collar. Fingers crossed it's a fake after all, it's horrible.

Ghastly design. Hope the away looks decent.

But that shirt DOES have We March On inside the collar. Fingers crossed it's a fake after all, it's horrible.

 

It's definitely not a fake.

I understand your point, however the red sash kit was one of our most popular. Demand for that third kit to be on sale was high even before we played the EFL Cup Final in it, after that I saw a large volume of people asking for it to be on sale to us. Maybe it wouldn't have been the right thing to do, but I've a feeling we might have sold a few more of those than we will these.

 

I might be wrong, I'm running a Twitter poll to get an idea if you're interested.

 

https://twitter.com/owen_thesaints/status/1005368365416878080?s=21

 

 

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Your poll doesn't prove your point either way. You're asking which people would rather buy, not which they want for the home kit.

Your poll doesn't prove your point either way. You're asking which people would rather buy, not which they want for the home kit.

 

You are right looking back. I guess my thinking was isn't the point of having a new kit every season to make money from replica sales?

 

 

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Old concept designs I believe but something to keep us interested...

 

 

Compare what we get with this mock up.

It does say something that amateurs with photoshop regularly produce far faarrrr better designs than what the 'professionals' do for a measley £50 a pop.

 

This is vom inducing and the third kit is just a cash grab, hope the club / UA make a loss on it.

 

Although those that are wishing for Adidas back have very short memories, the Poch season kit was the worst ever Saints home shirt, no contest at all.

 

That said id take a **** kit and a fantastic season over a beautiful kit and a **** season.