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Thread: New Club Sponsor - LD Sports

  1. #1

    Default New Club Sponsor - LD Sports

    New club sponsor on 3yr deal

  2. #2

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    Who?

  3. #3

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    Just googled them and it revealed nothing. No twitter handle either bit strange for sports marketing... hmmm

  4. #4

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    Chinese sports company trying to break into the UK market.
    Biggest sponsorship deal in the clubs history according to the OS - https://southamptonfc.com/news/2019-...-shirt-sponsor

  5. #5

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    As in Lander Sports?

  6. #6

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    It's a Chinese firm.

  7. #7

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    Quote Originally Posted by Unbelievable Jeff View Post
    As in Lander Sports?
    Mr Gao's cunning plan to get his cash out of China?

  8. #8

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    It all stinks, really.

  9. #9

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    Thinking out loud, is this a way of Gao pumping money into the club without falling foul of the FFP rules...?

  10. #10

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    As was previously mooted...a brand new company,no background,no website,no nothing.
    It appears that what I heard is true,along with a home shirt that many will be disappointed in....especially if the blue logo is correct.


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  11. #11

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    Quote Originally Posted by trousers View Post
    Thinking out loud, is this a way of Gao pumping money into the club without falling foul of the FFP rules...?
    What money?

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    Quote Originally Posted by saint lard View Post
    along with a home shirt that many will be disappointed in
    What aspect of the new kit design is likely to cause disappointment? (Apart from the sponsor logo) cheers

  13. #13

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    Quote Originally Posted by trousers View Post
    Thinking out loud, is this a way of Gao pumping money into the club without falling foul of the FFP rules...?
    This was my initial thought. This or an underhand tactic to get money out of China.

    I guess the next year or 2 will show his true intentions of the club...

  14. Default

    Quote Originally Posted by Saints foreva View Post
    What money?
    Fair question!

  15. #15

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    http://www.sports-ld.com/

    Same? Or Not...

  16. Default

    Their logo is blue, FFS.

  17. #17

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    Quote Originally Posted by trousers View Post
    What aspect of the new kit design is likely to cause disappointment? (Apart from the sponsor logo) cheers
    Saw a post yesterday someone suggesting two stripes on the front but with a plain back again.

  18. #18

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    Quote Originally Posted by Badger View Post
    Saw a post yesterday someone suggesting two stripes on the front but with a plain back again.
    On the plus side....it has buttons. FFS.


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  19. #19

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    Quote Originally Posted by skintsaint View Post
    http://www.ldsports.uk/#

    Who knows.

    Very random - seems dodgy to me but who knows.

  20. #20

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    Quote Originally Posted by SuperSAINT View Post
    Their logo is blue, FFS.
    and? We have had away kits that have been blue, yellow and blue, dark and light blue.....

  21. Default

    https://www.dailyecho.co.uk/sport/17...-by-ld-sports/

    "The Daily Echo has been told LD Sports is not linked to Gao or Lander Sports."

  22. Default

    http://www.ldsports.uk/

    Seems really odd. "Follow us on social media networks" with no mention of their handles?

  23. #23

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    Quote Originally Posted by jamesfp1 View Post
    http://www.ldsports.uk/

    Seems really odd. "Follow us on social media networks" with no mention of their handles?
    It's going to be a big deal. They've registered this web site via Go Daddy.

  24. #24

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    Oh No!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

    It`s bound to be terrible so don't bother waiting to find out the details.... its obviously rubbish..... blah blah

  25. #25

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    Quote Originally Posted by ALWAYS_SFC View Post
    Oh No!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

    It`s bound to be terrible so don't bother waiting to find out the details.... its obviously rubbish..... blah blah
    I don't think the club could ever do anything bad in your eyes, even if they changed the kit to blue and renamed our stadium the Solent arena.

  26. Default

    Quote Originally Posted by jamesfp1 View Post
    http://www.ldsports.uk/

    Seems really odd. "Follow us on social media networks" with no mention of their handles?

    They are brand new. Launching in the summer

    Hence the absense of social media just now

  27. Default

    https://www.dailyecho.co.uk/sport/17...-by-ld-sports/

    "Justin Tan, Business Development Manager at LD Sports, commented: “We are delighted to be partnering with Southampton Football Club."

    So, this Justin Tan fella.... assume this is the chap...?

    https://mailmangroup.com/sports/sports-about/

    https://www.linkedin.com/in/justin-tan-25348816/



    He's had dealings with Saints before.... https://www.thedrum.com/news/2018/12...se-influencers

    Southampton FC, in collaboration with its official partner TLCBET, has created 18 videos titled 'Journey to The West' to woo Chinese fans.

    The club used two Chinese influencers who travelled from Beijing to Southampton alongside the club's filming crew and staff members and created branded content for TLCBET after interacting with local fans they met on the way.

    The crew was on road for 14 days, beginning from the Trans-Siberian Railway, which took 6 days in total. They then travelled across Russia, Germany, Holland, France, and England, culminating in Southampton’s home stadium, St. Mary’s, for a home match against Newcastle United.

    Chinese sports digital marketing agency, Mailman worked with Southampton FC and TLCBET throughout the trip and invited influencers, provided the filming team, and produced and edited all the videos for publishing.

    According to a statement, the videos have garnered 68+ million impressions and 4 million video views across Chinese social media platform Weibo, WeChat and football app Dongqiudi (DQD).

    David Thomas, commercial director, Southampton Football Club, said: “We are delighted with the success of the trip and the opportunity to work with a club partner in China.

    "We worked very hard to ensure that we created engaging and interesting content that would resonate well within the Chinese audience. As a club, we always work with our partners to ensure the content is impactful and the figures show that we certainly achieve this during the journey.”

    Mike Chong, TLCBET director, said: “The idea started during our first meeting when lots of ideas were flying around about the Journey to The West. At that moment, we knew it was going to work.

    "The trip is something that everyone at TLCBET is truly proud of and couldn’t be happier with the overall content. The planning, delivery and engagement that has been shown through this campaign are fantastic and we look forward to working with Southampton FC on future activations.”

    Justin Tan, vice president of strategy, Mailman said: “It was an exciting collaboration. Our focus is on creating great content that engages the audience. We are very pleased with the results of this activation.”

    Last edited by trousers; 13-05-2019 at 12:22 PM.

  28. #28

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    Bottom line is IF we're getting a decent income from LD Sports then that's all that matters.

    It does look a bit dodgy though - especially the Chinese connection.

    I do hope we're not getting rinsed by our owner!

  29. #29

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    Quote Originally Posted by S-Clarke View Post
    I don't think the club could ever do anything bad in your eyes, even if they changed the kit to blue and renamed our stadium the Solent arena.


    They most certainly do mate, but I generally give it a chance to be Shyte before I slag it off..
    We have had a blue away kit
    TBF I dont dislike the Solent Arena name

  30. #30

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    Quote Originally Posted by trousers View Post
    https://www.dailyecho.co.uk/sport/17...-by-ld-sports/

    "Justin Tan, Business Development Manager at LD Sports, commented: “We are delighted to be partnering with Southampton Football Club."

    So, this Justin Tan fella.... assume this is the chap...?

    https://mailmangroup.com/sports/sports-about/



    He's had dealings with Saints before.... https://www.thedrum.com/news/2018/12...se-influencers
    Wow! That’s big-time and not at all weird.

  31. Default

    All seems perfectly above board to me and I love blue logo's.

  32. #32

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    Quote Originally Posted by ALWAYS_SFC View Post


    They most certainly do mate, but I generally give it a chance to be Shyte before I slag it off..
    We have had a blue away kit
    TBF I dont dislike the Solent Arena name
    Pretty novel, it'll never catch on here though mate.

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    Quote Originally Posted by skintsaint View Post
    Not the same characters to start with: our sponsor is pronounced ledong 乐动 (enjoyment and movement);your sweatshop is pronounced lidong 力动 (power and movement). All those characters and their variants are very common in China. 动 is frequently used by sports outfits. 乐 is a giveaway that the company is more involved in the entertainment and content side.
    Last edited by shurlock; 13-05-2019 at 12:40 PM.

  34. #34

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    Doesn't look dodgy at all. Just like everything else with our ownership, completely normal!

  35. #35

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    Start worrying more if we get a free Huawei handset with every season ticket.


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  36. #36

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    Quote Originally Posted by Heisenberg View Post
    They are brand new. Launching in the summer

    Hence the absense of social media just now
    https://www.ledong6666.com/

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    Quote Originally Posted by capitalsaint View Post
    They claim to be a famous UK sports education and training brand

    Supposedly their main football academy and training centre is in Southampton.

    I hope they’re paying upfront.
    Last edited by shurlock; 13-05-2019 at 12:52 PM.

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    Quote Originally Posted by once_bitterne View Post
    It's going to be a big deal. They've registered this web site via Go Daddy.
    Similar to Harrys Roly Polys then

  39. #39

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    https://www.ledong6666.com/index/Abo...g/founder.html

    Further to the dream
    Opportunities are always reserved for prepared minds. In 2010, Daniel Knox co-founded Music Sports with friends in Southampton. The original main business of Ledong Sports was initially based on football training, and invested a lot of money in the construction of football facilities. In Europe, many football coaches were hired to work in the school. Under the efforts of Daniel Knox, Music Sports established a perfect football training system and formed a unique football education theory, which has already enjoyed a good reputation in European football training. Subsequently, Music Sports established branches in France, Germany, Poland and other countries and regions. Subsequently, Daniel Knox turned Le Sport into an international group company that combines football training, venue rental, sports equipment, coaching teams and events.

  40. #40

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    I'm up for it if we all get a free login to them to watch Premier League streams from Hong Kong

  41. Default

    https://www.ledong6666.com/index/news/detail/id/42.html

    On April 17, on the occasion of the 4th anniversary of the establishment of Music Sports, the office building on Southampton Stadium Road was officially listed. This also marks the full implementation of the preparations for the development of other sports businesses. It is reported that Ledong Sports will enter into sports training programs such as ball training, venue rental, sports equipment, coaching teams and events.

  42. #42

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    But they claim that they’re already a famous brand in the UK and their main training centre is already in Southampton (wrong picture of Southampton mind you ). Something smells fishy or slightly hyperbolic.

  44. Default

    Quote Originally Posted by shurlock View Post
    But they claim that they’re already a famous brand in the UK and their main training centre is already in Southampton (wrong picture of Southampton mind you ). Something smells fishy or slightly hyperbolic.
    And good to see that their contact details look legit as well.... UK campus.... in... erm.... China....




    And nothing fishy looking about that email address either.... 123456789@163.com

    Oh, and the website was created in February this year....



    Apart from that.... all looks good to me...

  45. #45

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    As a side note, I see we are heading to Macau for pre season. The facilities and conditions were supposedly pretty crap last year and it wouldn’t have helped our preparations. Hope that if we have to do it they have at least prioritised the football side

  46. #46

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    Quote Originally Posted by mrfahaji View Post
    As a side note, I see we are heading to Macau for pre season. The facilities and conditions were supposedly pretty crap last year and it wouldn’t have helped our preparations. Hope that if we have to do it they have at least prioritised the football side
    From what I heard, it'll be a youth team going out there, possibly with a couple of "reserves" - first team is going to Austria I think?

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    Quote Originally Posted by trousers View Post
    And good to see that their contact details look legit as well.... UK campus.... in... erm.... China....




    And nothing fishy looking about that email address either.... 123456789@163.com

    Oh, and the website was created in February this year....



    Apart from that.... all looks good to me...
    On the main site, click on 关于乐东 ('about ledong' second tab at the top of the home page), then click on 公司简介 ('company introduction').

    https://www.ledong6666.com/index/Abo...roduction.html

    You can google translate the rest. But it claims to having trained ten of thousands of youth footballers and football coaches and employ 2000 staff with its main centre in Southampton (总校南安普顿).
    Last edited by shurlock; 13-05-2019 at 02:30 PM.

  48. #48

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    Quote Originally Posted by Saint Garrett View Post
    From what I heard, it'll be a youth team going out there, possibly with a couple of "reserves" - first team is going to Austria I think?
    Not according to the OS. It suggests half of the first team squad is going to Macau; the other half will be going to Ireland.

  49. #49

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    edit double post (this is happening a lot atm...)
    Last edited by mrfahaji; 13-05-2019 at 02:05 PM.

  50. #50

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    Christ. Not exactly Virgin is it? Tin pottery?

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