Rather than say Sky "saved" football you could argue they just re-branded it, along with the Taylor report to turn it into the big business that is, with over-inflated wages / ticket prices which have priced a lot of fans out from going (especially some London clubs) and turned grounds into the souless sanitised places they are now. it's all about image. one day it will end up like formula one with a world league playing, each team named after a corporate sponsor!