I'm unsure about the profitabilty of even having a Saints Store aside from the club shop (megastore). I'd be inclined to close it if i was the new owners.
When Saints have been taken one of the priorities will have to be marketing the club. As an ex season ticket holder and member the comunication from Saints since both lapsed has been non existant. This is an area where the new board need to make changes and use the data base to contact potential customers. Not everyone will want a season ticket but if marketed correctly many will want a membership.
Also there needs to be a new gimicky catchphrase.
And possibly other initiatives.
This Wichester based company might be able to help for example:
Reading your posts of late, and in lieu of your bubket rattling, i'm a little bit confused. Do you have a vested interest in the original bid being accepted?
So Hoddle shunning Le Tissier for England because of what went on when he was Chelsea boss is the sign of a strong leader?
I'd say it's the sign of an utter ****.