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Ticket Prices

MarkSFC

By MarkSFC,
in The Saints

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MarkSFC

MarkSFC

Posted
Posted

From a conversation about ticket prices in general the other day with someone, I just thought I would gauge opinion on here as to some ideas I/we thought about.

 

The main question is:

 

Should the Football League and Premier League bring into force some sort of formula in order to control prices to some extent?

 

The way we thought it might work is if they were to take into account the following aspects (in no particular order at present);

- Average salary within X miles of stadium

- League

- Seated / Standing

- Covered stand / not covered

- Number of seats per toilet

- Quality/Rating of stadium

- Level/Rating of customer service

- Capacity

 

etc...etc...

 

Also, could ticket prices and therefore revenue from ticket prices have some baring on the salary budget for each club?

 

Would/could this make it fair up and down the leagues and provide some level of control?

i.e. the rule might be "a maximum of say 60% of ticket sales (based on a capacity figure) can be spent on salaries ( including bonus).

 

Hospitality, Sponsorship, Retail, Player Sales and any other revenue stream would pay for infrastructure developments, other employee salaries and player purchases.

 

The reason for this would be that the success of the team and the brand will drive bigger increases in Hospitality, Retail, and Sponsorship than just attendances and therefore when you are successful you have "extra" money for better players and expansion and when you arre not so successfull you still have the money to pay the wages.

 

Of course its not that straightforward but hopefully you get the gist of this.......I welcome any thoughts on the matter!!!

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sandwichsaint

sandwichsaint

Posted
Posted
From a conversation about ticket prices in general the other day with someone, I just thought I would gauge opinion on here as to some ideas I/we thought about.

 

The main question is:

 

Should the Football League and Premier League bring into force some sort of formula in order to control prices to some extent?

 

The way we thought it might work is if they were to take into account the following aspects (in no particular order at present);

- Average salary within X miles of stadium

- League

- Seated / Standing

- Covered stand / not covered

- Number of seats per toilet

- Quality/Rating of stadium

- Level/Rating of customer service

- Capacity

 

etc...etc...

 

Also, could ticket prices and therefore revenue from ticket prices have some baring on the salary budget for each club?

 

Would/could this make it fair up and down the leagues and provide some level of control?

i.e. the rule might be "a maximum of say 60% of ticket sales (based on a capacity figure) can be spent on salaries ( including bonus).

 

Hospitality, Sponsorship, Retail, Player Sales and any other revenue stream would pay for infrastructure developments, other employee salaries and player purchases.

 

The reason for this would be that the success of the team and the brand will drive bigger increases in Hospitality, Retail, and Sponsorship than just attendances and therefore when you are successful you have "extra" money for better players and expansion and when you arre not so successfull you still have the money to pay the wages.

 

Of course its not that straightforward but hopefully you get the gist of this.......I welcome any thoughts on the matter!!!

 

I think you forgot TV money!

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Redbul

Redbul

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Posted

Supply and demand....

I can't remember which club did it but I thought it was a pretty good idea; they based their ticket prices on their league position. The lower their position, demand would go down so the the ticket price dropped to try and maintain footfall through the turnstiles and conversely, increased the price if they got better and there was more demand.

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RobM

RobM

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I think putting an upper limit on ticket sales is worth considering, as is enforcing some sort of 'affordable' pricing for a certain (relatively small) percentage of the stadium capacity to open it up to as many people as possible. But otherwise the club should be able to run their business as they see fit. If they get the pricing wrong they will either force people away, or lose potential profit, which is their lookout.

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Wilko

Wilko

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Posted
Terrible idea. Far too many variables.

 

Let the clubs decide, they largely know what is the best price, they soon find out if they have set it too high or low by the number of people that buy tickets.

 

Yeah, that's right. Because when attendances

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Rut

Rut

Posted
Posted
I think putting an upper limit on ticket sales is worth considering, as is enforcing some sort of 'affordable' pricing for a certain (relatively small) percentage of the stadium capacity to open it up to as many people as possible. But otherwise the club should be able to run their business as they see fit. If they get the pricing wrong they will either force people away, or lose potential profit, which is their lookout.

 

Agreed - I've never been a great fan of going to games when it is sell-out. Too many people in the beer & bog queue. So much easier when there are fewer people in the ground.

 

If Saints are serious about getting a new ground then go for a 150,000 one. Even with 100,000 people there it won't be full up - result.

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