On the subject of being objective....
How do they KNOW their bid was higher than LIebherr's bid?
The club was bought for an 'undisclosed' amount of money, so unless Fry [or one of his employees], told this rival bid what the figure was, then they would be speculating just like you are.
On the other hand if Fry has been spouting the figures of the 'undisclosed' bid to all and sundry, I'll send you some rope to hang him with