Is it April 1st already?
This "partnership" is so completely out of kilter with the entire public philosophy of the club and "The Southampton Way" - prudence, sustainability, thrift, nurturing and safeguarding young talent - that it seems utterly bizarre that we would dream of getting into bed with them.
This makes me question what's under the skin at the club. After all, the prime targets of this tie-in are us the supporters, to "invest" in BDeB. BDeB are hoping this will give them much needed blue-chip credibility. The only credibility and reputation that will suffer is that of Southampton FC, BDeB can't sink much further.