Its a very nice badge; classic, clean and traditional. The thing for me about this, and perhaps most other different designs, are that it doesn't really say anything about the football club other than the writing. Yes, our current badge is cartoony but I quite like the fact that the halo, the ball and the scarf are built into it, along with others features of the city. I think we could probably come up with something nicer than we have (we could also come up with something much worse) but I don't see what else could represent the football club rather than just the city as well as ours.