Although he'd have no clue about this, Turkish has stumbled on an important and largely ignored issue. Religion in everyday life is not about belief but about ritual. Christmas trees and easter eggs, co-opted pagan symbols the pair of them, are ritual markers of faith. And it's in the comfort of rituals that people mostly profess their faith, not some existential argument about higher beings.
This is where Dawkins gets it horribly wrong: his arguments are all, in the end, about the ways in which scientific method has rendered religious belief in a Deity redundant. No wonder he can't puzzle out why it nonetheless continues to exist.