I just looked at the email and the silver and gold bolt ons.
Very much have the same opinion as you, they seem like an absolute rip off and possibly unfair to people who have been traveling up and down the country every other week.
No way will I be buying one. The offer of merch etc is irrelevant to me as I never buy any.
On the face of it this seems like a crude move by the club, and one which will hopefully fall flat on its arse. Will have to see how it pans out I guess.
Here's the link in case anyone wants to have a look
https://www.southamptonfc.com/en/season-ticket-2024-25-bolt-ons?utm_source=dotmailer&utm_medium=email&utm_campaign=3371046_FST - 24%2F25 Men's STs%3A Northam Retargeting Non-Buyers&utm_content=H2 Banner - Bolt-Ons&dm_i=2HKL,20946,3FWOZ4,76V8X,1