Every successful business rises money to invest for future profit/success the issue to understand is does the risk taken match the probability of reward
in the case of betting the kitchen sink on promotion it certainly didint
here we would need to understand the amount borrowed, the terms of the loan and the criteria and probability for success to understand if it makes good business sense
as the saying goes to be a winner you need to take part not being in the race to avoid the risk of falling over or losing cannot produce a winner