Tradition is obviously meaningless to him though.
It's a problem when you try to operate purely on logical terms in sport.... like so many human endeavours it's a fundamentally emotionally driven. If you look purely for logic you will tie yourself in knots as he frequently does.
If you also stick with it long enough, the question of identity and kit becomes pointless.... it will soon come down to questioning the very point of football in the first place! It all ends up with society existing in an Equilibrium (Christian Bale starring matrix rip off, highly unoriginal but quite entertaining) type emotionless hell.