Players are very good at getting those kind of messages out there.
"I didn't want to leave but the club got an offer they couldn't turn down"
There's a long way between "don't want to leave" and "I am definitely signing a new contract at a Champ club when Prem offers are right there".
Saying you don't want to leave also preserves loyalty bonuses and potentially other monetary benefits.
So dont get excited by "it's not a rumour". That's not quite the same thing as the reality of situations.