SMS is perfect to develope, the area could become a huge leisure and resturant area, where the family could make a whole day out. Incorporating the football, bars, restaurants, cinema, ice rink all on the water front. People using the club shop. The scope is never ending, and it seems that football chairman are missing huge potential all over the country.
Why not have another pitch and have the ladies game at lunchtime, and the enterence fee is part of your ticket. They would get bigger crowds and it would rise the profile of the ladies game.
Just need to buy some of the land and get the planning to develope the waterfront area. Ok this is the hard part, but it could be a awesome development.