It's all part of Rupert's plan to get promotion to the Premiership without all that tedious business of having to win games:
- Get all of our decent players to Stoke directly or indirectly.
- Asset-strip the current club until it folds.
- Use the money accumulated to buy up Stoke.
- Announce that Stoke City are being renamed as Southampton FC and all future games will be played at St Mary's
Genius!