It is a bit odd that the word 'London' is writ large, though, innit? Why else would he do that if it was not a hint? Still, might all be moot if we stick to our guns and Kreuger's not for sale is for real and not a bluff to keep the Hoedt price low. The fact that he wrote Big Dog, and Battersea Dog's Home is near(ish) to Chelsea is of course not really a go-er...