Im talking about this century Philip!
http://images.google.co.uk/images?q=polar%20bear%20coke&sourceid=navclient-ff&ie=UTF-8&rlz=1B3GGGL_enGB225GB225&um=1&sa=N&tab=wi
http://en.wikipedia.org/wiki/Poetic_license
"Artistic license (also known as dramatic license, poetic license, narrative license, licentia poetica, or simply license) is a colloquial term used to denote the distortion or complete ignorance of fact"