Why don't we go back to the gold, silver, bronze grading scheme but make the differences greater? i.e. make the less attractive games very cheap, but the more attractive games a little dearer....?
For example....
Scenario 1
Saints Vs Doncaster on a cold Tuesday night: £24
Saints Vs Reading on a sunny Saturday 3pm kick off: £24
Trousers decides to give the Doncaster game a miss but goes to Reading. Money spent on matchday tickets = £24
Scenario 2
Saints Vs Doncaster on a cold Tuesday night: £10
Saints Vs Reading on a sunny Saturday 3pm kick off: £26
Trousers decides to go to both games. Money spent on matchday tickets = £36
So the club have got an extra £12 off me (+ any spend on merchandise & refreshments). If, say, an extra 5,000 decided to go to both games then that would bring in an extra £60,000 per game 'pair'.
And if they did this for, say 10 games a season then they would rake in an extra £600,000.
Clever or sheer unadulterated bunkum? You decide.