I find it amusing that not only has Cameron used a well known Kitchener catchphrase, but also, just like Kitchener, he is relying on the naivity of the British public to help fulfill his aims. Kitchener was banking on the public's notion that war was 'heroic, patriotic, an adventure' etc while Cameron is banking on the public not realising that his 'Big Society' is a way of simply covering up public sector cuts.
"Your country needs you!" Really? Given the choice I'd rather bloody well emigrate then pay for a mess I didn't create. Coupled with that I'm now being told by Hutton that I have to pay more into my pension scheme I'm not a happy boy this morning. I will personally accept a minimal rise in my contributions per month (no more than £50 at a maximum) however if they try and take the **** I think you will see serious discontent and a return to the dark ages of the 70s and 80s.