Then why has he insisted on everything being kept private?
It won't affect the team in any way will it.
You don't 'need to know his thoughts' feel free to not read them if they bother you that much.
Interesting link in the context of this thread. 17th in the Prem, despite it being our first season back in the League for several years, playing good football and investing heavily in the squad, that really suggests the demand isn't there.
Take the opening post on their forum linked above. A sustained attack by a large group of Southampton fans on Wigan families for 10 minutes. There must be tons hospitalised by that I'm sure you'd agree? Serious injuries and a number of ambulances called to the scence? Or maybe a load of b*****s?
And most of any extra profit made would be eaten up by additional policing and stewarding. How much do you spend on average at the Megastore for a typical home game out of interest?