A WRANGLE over one of the world's best-selling snacks has come to the crunch.
The makers of Pringles were yesterday celebrating a High Court ruling that the snack is not a crisp.
Mr Justice Warren's judgment means that, unlike regular crisp-makers, Pringles manufacturer Proctor & Gamble is exempt from paying VAT on its snack.
The firm had successfully challenged the ruling of a VAT tribunal that Pringles should be standard-rated at 17.5 per cent as the product fell within the definition of "potato crisps, potato sticks, potato puffs and similar products made from the potato, or from potato flour, or from potato starch".
The Pringles case comes several years after McVities successfully argued that Jaffa Cakes were cakes rather than biscuits. Marks & Spencer was involved in a similar wrangle more recently over its tea cakes, which HM Revenue & Customs officials insisted were biscuits.
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