People been saying it for years though. Bottom line is Apple customers stay loyal as a good product. You can spec up a Samsung all you want.
Smart phone market is largely saturated though in West so growth of yesteryear is thing of the past. And only so many improvements you can make to entice a customer to ditch their old phone.
Disagree they will ever be uncool overnight and you cannot look historically to predict technology changes.
Sure I was reading here 4years ago about Apple's imminent demise.