Thankfully we don't sell out every game so board can't be complacent and must guard against hikes.....I naively hope anyway.. Liverpool tickets in demand so they can. Apparently a walk out at 77 mins in game against Sunderland. Will help if they are 3-0 down I'm sure
What gets me is the goodwill and value of ' brand' can increase without a huge dent in finances if they make gestures towards fans rather than p1ssing them off.