There are plenty of ways to 'come out'. There's the Phillip Schofield way, which seemed all about sensation and probably not normalising being gay. However you can come out as gay simply going somewhere public with your partner, public displays of affection, casually mentioning your partner in an interview etc. No statement, no big deal, just doing something 'normal' that heterosexual people do. If the press or general public want to make a big deal out of that's on them.