SW11_Saint

Then you're in the magic 18% minority!

I am in London... and every fan I know knows exactly what traditional colour shorts we played in, as do most with an interest in the EPL around the world. People do take this stuff in you know when watching Channon, Keegan, Le Tiss, Moran, Wallace, Beattie etc etc do their stuff in the famous red, white & black...

I like it - with a black & red or all red collar it'd look great; 70's retro style. Regardless, a million miles better than the abortion we are lumbered with...

Thinking about this - is there any recourse to ask the club WHY they have changed to his horrible all red thing? I would just love to hear an explanation, and their commentary on the strength of fan feeling. Am not expecting a letter to be replied to, but are there any fans groups in regular contact with the club who could ask?

Ok, if we're going to be pedantic...! Black shorts have been predominant / traditional in my lifetime (I'm 49, so a fair chunk of history), and I suspect for the majority of the history of SFC. Most fans (around the world) know us as red & white stripes and black shorts. That IS our tradition, and no one will convince me otherwise - and I will whinge every season until we go back to something that resembles it!!

Not in that kit were not...

Though we'd need black shorts too. Has to be black shorts.

Lucky escape. Buy him the away kit or a Retro one.

No, it'll be remembered as the great team in a shi1t kit...

The one in his head...

You need a decimal point between the 7 and 8!

I agree - It doesn't Work on any level. Just poor, drab, generic, lazy 'design'. Not sure I agree on the advertising point. Other clubs with stripes have no trouble, and some of those are the biggest clubs in the world - think Barca, Juve, Milan Clubs. Given the other Adidas striped kits we are seeing I am more convinced than ever that this whole 'all red thing' is just Cortese's desire/whim. Problem is, just like Lowe, if he is 'wrong' on something (vs general opinion) he will just become more entrenched and determined to 'break' any resistance. I hope that is not the case, but suspect it will be. Shame he can't take a dispassionate, commercial view - there is no downside to that other than him losing a little face on his idea not being accepted.

Unbelievable. Once again - it is SO easy to get it right. Lucky old Sunderland. History and tradition in tact, and a nice looking new kit.

You will always sell well, particularly in the Premier League. And no one is arguing against change, we, like most clubs, are clearly going to change our kit every year, and most people have no problem about that, or at least accept it. Like everyone else, I get excited about a new kit coming out (only to be desperately deflated on the last two seasons). We have a strong brand and colour template (red, white, black) and that can be used in any number if innovative ways, whilst still retaining our brand and our identity - as has been shown by some of the great designs that people have come up with on here. As I have said many times, this is SO easy to get right. being innovative and progressive, while still retaining your identity are not mutually exclusive. Have no doubt whatsoever, Cortese runs EVERY ASPECT of the club - I know this for a fact - and I have no doubt that the red rebranding will be his doing. I am sure there are those at the club will have wanted to go back to a design more in keeping with our identity, but I doubt they will have voiced that opinion...

Less than 20% approval rating can never be seen as a success. If NC is the smart businessman people say he is, he should be focussing on the opportunity cost of the disenfranchised 60% of the club's fan base, and working out how to engage (monetise) those fans. [Hint: it involves black shorts and vertical stripes]

Are you for real?! 'If you don't like the (sh1tty) new kit and make your feelings known, go and find a new club?' I've heard some pathetic things in my time but that takes the biscuit. PS 65% IS a majority.

Ssshhh! Don't say that - Cortese will ban it!

If I avoid the obvious (Le Tiss, Channon) it would be Steve Williams, closely followed by David Armstrong. All playing in the iconic red, white & black (no, I won't "get over it"!).

Agreed. As I keep saying this is something that is SO EASY to get right, and to therefore get all fans behind. All of which concerns me re the motives behind these two successive monstrosities we've suffered.

http://www.footballshirtculture.com/13/14-kits/swindon-town-2013-2014-adidas-away-football-shirt.html Ooh, I like Swindon's away kit. Actually, that'd look nice in red and white - perhaps with black shorts? Adidas could never come up with something like this. Oh, hang on...

So we're not quite as bad as the club who has despicably thrown aside its heritage colours and identity and totally p1ssed all over its own fans - whoopee doo!!

Presume the OS has already gone into overdrive about he queues, record sales etc? Love a bit of creative PR. My one mate who said he was going to buy it thought better of it having got own to West Quay - presumably having seen it is even worse 'in the cloth'...

Correct. It does.

The point is we shouldn't want to look like anyone other that SOUTHAMPTON FC! This whole pro-change lobby gets more and more pathetic by the minute...

I just can't fathom why all of a sudden people have a problem looking like SOUTHAMPTON?? In my 40+ years of supporting Saints, I have never once thought "Christ, we look like Sunderland! We need to change to look like someone else!". So, to continue your line of thought Turkish, if the whole point of changing kit is to 'look like someone more successful', why aren't we wearing the Barcelona kit, or Spain maybe? And if Sunderland go on to dominate the PL and Europe for the next decade will you then be lobbying to change back to 'look like' them? Let's stop these childish worries about other clubs eh, it's embarrassing mate.. Let's just be comfortable looking like he club we are - Southampton FC - in red, white and black.