Not according to the intelligent posters . The intelligent posters are adamant flexible pricing means prices going up as well as down. Not forgetting our easyjet pricing model whereby £12.50 gets you access to the stadium, but if you want to see the game it's a other £30, have a p*ss will cost you £8, priority entry and exit another £6 and so on. Then we have the truely genius 'dynamic pricing' idea, whereby we start the prices low and if they sell out quickly we put the price up, or star the prices high and if it doesn't sell quickly dramatically slash them, or something. Some genus ideas being knocked about as to how we can fill our 50k seater stadium. I'm not quite sure why Arsenal aren't doing any of them instead of just cutting prices. It's odd.