Well I thought it would be obvious that there will be far more media attention on us now so we need to be more media friendly. I thought it would be blindingly obvious that negative press isn't a good thing, particularly if you want to attract decent sponsors and players. I assumed anyone with half a brain would have been able to understand that the some players amd agents are masters at engineering moves and contracts via the media, so it would be more than a little helpful if said media are on your side. Still they need us more than we need them, it's a wonder they survived when we weren't in the premier league.