Or people who like it will buy it and those who don't won't (as is normal). Those who like it shouldn't feel pressured not to buy it because there are others who don't like it, or don't like the price.
I'm sure the club won't be bothered either way to be honest.
The Stadium has already been called the Friends Provident St Mary's Stadium anyway so wouldnt be bothered if it was sponsored again, it would still be refered to as St Mary's.
Badge colour has changed, hardly crime of the century.
Ours doesn't have the seem about midway up, also the red looks darker in this. Wouldn't suprise me if they have made it ever so slightly different to avoid it being a complete template.
Everyone thought that was a ridiculous excuse at the time, apart from Alpine who fully agreed with Mr Ferguson. Its reduced their team identity and made them play rubbish.