I beg to differ, football in fact IS a matter of life and death. (18 year old Northam ST holder in heard-of-Shankley shocker).
What's your 'beef' anyway? Have you not been to a game this season and want a Wembley ticket? The OP makes a good point, as we do get inflated attendances, for say, Man Utd in the cup. Where are all these people normally? If they can make it for that game, why not every week, or every other week.