I confess to paying for the Chelsea game, on the grounds that I would have spent way more than than going to the game and the best part of £15 watching in the pub.
But, now there is growing momentum to direct money to charities, I'll not pay fur PPV again. This is also partly because Sky/BT are saying they are only covering costs and implying clubs may not get much or any of the OOV revenue. The threat is that they won't broadcast, but that's no different to all the 3pm Saturday games in the good old days. It's back to MOTD.
I'm sure no-one ever uses those illegal streams.