We didn't sell out every week the many years we were in the Premiership. Once the novelty of being a Prem team again has worn off in a year or two will we sell out the less glamourous fixtures? It is only worth expanding the ground if we could get near filling it for all games, not just the top 4.
Well done on stating their isn't the slightest chance of a novelty season, and then asking what I mean by it