I think we've literally reached a glass ceiling that clubs of our size will probably never manage to get beyond. Being in the Champions League is a massive advantage to clubs, financially but also profile wise in attracting the best players and generating interest and support, world-wide. 7th/8th place means we are best of the rest, with the truly big English clubs fighting for the places above us. This also means that sadly, we are likely to have a Lallana/Shaw; Morgan/Clyne situation most seasons.