I know we know nothing (essentially) about each bid, other than Pinnacles £15m purchase price (that's right isn't it?), but Fry does know. What if the Swiss bid was £15.5m? Is he required to go with the highest bidder, or does he also go into further financial input into the club? ie, let's say the Swiss offer £15m, but another £15m over the next 5 years and Pinnacle offer £15m with another £10m over the next 5 years.
Basically, does Fry look at the whole package?