Which media outlet has used the name of our club to "juice up" their story?
Google search Chaplow name and of the various reports of this incident none of them lead with Southampton in their heading or sub heading, just listed as standard as one of the clubs he's played for in the body copy, usually with Burnley and West Bromwich.
No outlet has used SFC to "juice it up". Not the BBC, not the Sun, the Mirror, the Independent, the Telegraph or Sky Sports. None of them. And nothing to reflect badly on SFC just like it doesn't reflect badly on Burnley either.
Sorry, not my opinion. Facts.
And quite frankly the incident doesn't "reflect badly" on the club he's playing for now, let alone any club he played for years ago. It's just Richard Chaplow looking like an idiot all by himself.
You often come out with tosh but you've excelled yourself here.