CB Fry

Not a must win game but great to win it anyway.

Or, his contract running down. That's why.

Imbula has scored. I wish we were Stoke.

I believe the only view permitted is "Super Saints are going to win come on Saints you can do it".

Will be sacked the second it becomes mathematically impossible for them to finish fourth. Saves on compensation. That's how they did it with Moyes.

Not familiar with that case study, but I do know Booking.com spend a fair old amount on TV too. The bottom up growth of social media/other sites are interesting exceptions and not really my area of knowledge (I'm not pretending to be an authority on much but know what I know from many years in Brand at a high spending global FMCG business whose entire existence is founded on building core brands through year long TV support.) TV advertising still delivers the highest reach, most effectively than any other medium which is why the biggest brands in the world would or should always maximise that part of their advertising budget first. It's not as exciting as click throughs or search engines but I've seen plenty of data that shows it to be the case. The world will continue to evolve but "TV" (in whatever form) will reign supreme for a while yet.

Pelle will score today.

Not sure you understand the word "must". I'd like us to win every game, as would the manager and players but that's not quite the same.

I think we can all agree that it is definitely not a must win match.

No, knowledge from what the trade would call client side.

The main issue is that micro-targeting is over rated. Actual buyers come from much broader ranges than profiling will give you - the biggest brands starting point for advertising is "everyone that could buy this category" which is often far closer to "everyone" than a segment of a segment of a demographic group. Brands grow by attracting light/casual buyers. Also, clicks are over rated. Aiming to get clicks is not the same as getting sales. It's a false metric in most sectors. Even brands that are seen as entirely Web based - insurance comparison sites, say - their entire brand equity and awareness is built from memorable old-advertising TV campaigns - wall to wall meerkats, dancing robots and comedy opera singers. Analyse that!

It's not getting easier but still the most effective - the vast majority of TV is still watched live so you can't escape the ads on Corrie. Well, I can. Never watched it.

"Brave investment in the team" I believe they call it. Something clueless, penny pinching skintflint Les and that money grabbing big German woman wouldn't know the first thing about. And boy are we reaping what they've sown now with our bargain basement tat replacements. #negativenetspend #whycantwebelikepalaceorsomething

One thing is for sure. You won't find Southampton fans idolising a player admitting to eating a Sausage and Egg McMuffin every morning before training. No sir.

A bit of that but I was working in local/regional circulation at a national level, so the tricks were more about 7 day subscription bribery, punitive sale or return rules that no one understood and was responsible for more stolen "circulation" than any other single factor. We did a fair bit of dumping thousands of papers on co-operative vendors for them to "distribute" free, but funnily enough we'd always do that in the last week of June just in time for the end of the ABC period. Bulks dumped at hotels and airports was more the preserve of the nationals, we tried it at local level but too fiddly when we could get 1-2% added on much more easily through sale or return management. Trebles all round.

You seem to be suggesting that digital advertising only works/is validated by people clicking on the ads. I think the Don Drapers of the 50/60/70s and even those of today understand advertising better than you think. The headline remains that TV spots will **** all over any other medium in terms of effectiveness/return. And obviously advertising does work but not in the very linear way you think.

The case is still ongoing so we are yet to hear the case for the defence essentially saying the girl was a slag. Standard procedure of course.

When is Bill Wyman getting banged up? That was proper mental even in those unenlightened days.

Quality/Colour/etc of the year. In fairness that was nothing compared to the dark arts of circulation massaging.

Ha. Me and SOG shared a field of industry for about seven years then. Newspaper Circulation = where 0% growth will see you romp home with "Newspaper of the year" at the year end awards.

At some point earlier in the thread I said that anyone hoping for them not to make the play offs was a foolish hope - frankly it was nigh on impossible for the most well resourced club in the division to not make top seven. Unthinkable this season. Noble, glorious failure in the play offs was our best hope of LOLs. But they've exceeded my expectations and now I am ready to hope for their noble, glorious failure of finishing eighth. Absolutely hilarious if that happens.

I think there is a huge over estimation of the public interest on a European Super League. But if the top six go off to it, fair enough. See ya. Personally, I would have a passing interest but not much, but I am someone who is only interested in the CL when there's an English team in it late on, much like Andy Murray in the US Open. Oh, the semis is it? Go on, then. EuroMegaLeague? Couldn't give a monkeys. But, Saints vs Villa vs Leeds vs Newcastle vs Forest vs Sheffield Weds vs West Ham vs Derby in the English Premier League? Yep, sign me up for twenty odd years of that and I'd happily never watch a Chelsea or Manchester City match ever again.

I think there is something about Hunt including Friday and Monday as being "the weekend" which is possibly stretching the truth rather.

He'll always get a game at Oldham.

Comedy gold. I enjoyed it when you sneeringly dismissed the British public as unquestioning fools helplessly believing the howwible "mainstream media". And then you post up this drivel. Go you. So awfully clever.