I think it's fair to say he's considerably better than:
Steven Fletcher (£12m), (reportedly)
Jordan Henderson (£20m),
Stuart Downing (sh*tloads)
James Milner (sh*tloads)
Ashley Young (probably)(sh*tloads)
Plus with age on his side, and hopefully without the ego, I really like the sound of Ramirez. £12m is huge for us, but you won't get many better players for that sort of money.