aintforever

Pretty obvious, just look at the little graph at the top of the page. When you take into account the SWF happy clappy mong syndrome that is probably even skewed in favour of the scouse debacle.

All the comparisons with Lowe are pointless, the only major difference is now we are owned by billionaires and not on the perpetual financial tightrope we were before. Cortese can rip up the faxes and chuck them in the bin all day long, if Lowe was in charge now he could do the same.

Cortese has made it pretty clear he doesn't care much for SFC's history and traditions. It's no big deal just I find it all a bit sad. It's not hard to design a fresh new football kit and still keep it in Southampton colours.

I the contract he signed is legally binding there is no way we will sell for 4mill. We have owners with ambition and resources now.

Instead of "in your Liverpool slums" we could sing "In your Liverpool kit"

I take it in subbuteo we will now be know as Liverpool/Nottingham Forest/Southampton instead of the traditional Southampton/Sunderland/Stoke?

Of course it will you pleb. We're a premier league team now, sash was league 1. We will sell more of everything.

I still can't work out the thinking behind going for Liverpool colours instead of Southampton. I guess its either: a: A idea born from the marketing department. Red home, white away = red and white - clever eh?! b: This design was cheaper, better margin. Some Umbro factory in china had a load kicking around, all we had to pay for was a few badges sewn on. We will sell them regardless. c: Cortese likes pinstripes - we get pinstripes d: A deliberate attempt to distance ourselves from the past. A new Southampton etc Either way it's not a big deal. I just think it's pointless and odd. History and tradition is a part of football IMO and adds value to the club's brand. If Man Utd wheeled out a red and white striped shirt you would think WTF. It's no different for us.

We're in the Prem. The club could stitch together some old sacks and drag them through dog dirt. They would still sell shed loads if they plonk the SFC badge on and call it the official shirt.

To be fair we do have precious little Prem experience, could be in for a spanking.

He looks like he's holding in a sh!t.

Jay Rod looks bored to tears in his pic.

If a bookmaker is trying to get us to bet on Reading to stay up I think it's fair to say they think they will go down.

You think a plain red kit with pin stripes is original and imaginative! Blimey. At least in the 80's when we ditched the traditional stripes the kits were a bit different, and they stayed in the Saints colours. Plonking a Saints badge on a Liverpool shirt is just lazy. Probably just the cheapest option available.

Just because someone is of the opinion that something is sh!t doesn't mean they are worked up. Just an opinion.

I don't see how thinking the kit is sh!te effects what happens next season.

No, but it's the famous red and white stripes of Southampton. At least the kits of the 80's, though a bit different, still had the red and white with black which you associate with SFC.

As opposed to sticking the club badge on a generic, dull, mass produced sh!te that has none of the club's identity at all.

They will shift thousands regardless of how sh!t it is.

Yeah, because a Premier League club selling more shirts than a Championship one would be a real surprise.

It reminds me of when I had to get a kit for my local youth club team. Had a range of bog standard designs to choose from and shoved a sponsor on the front. No doubt the club just found the cheapest design and ordered a container full. It's all about the margin, they know the mugs will buy them.

Sh!t kit.

She only walked like that because the previous episode I smashed her ass in.

There is no way that pin-stripe sh!te is our new kit, looks more like a Liverpool strip.

It is greed, if someone is a higher rate tax payer they have more than enough money. Like I said, greed is the accepted norm in today's society, and I include myself in that. I earn a higher than average salary but don't like not having a pay rise in the last couple of years.