I'm sure i'm stating what is common knowledge but there are some strong facts about SFC transfer biz and our squad:
1. Our squad has too many Below Average EPL (BAEPL) standard. Our recent league placings tells you this clear as day. These BAEPL players are proving virtually unsellable. So, we cannot "unload" them off the payroll or get a transfer fee out of them. Neither does it make sense to pay up their contracts whilst there is even a chance they can play for saints in a mega injury crisis situation.
2. As older players leave the squad our recruitment team is attempting under the SR / in Ralph we trust model to backfill with Moneyball sweetspot right age young talents (ie 19/20/21). The idea is these young talents cost £5M-10M but can sell at £20M-£30M after less than one good EPL season (see T Livramento). It pays many SFC bills if you we reliably pick up one or two like that each year.
3. These big increases in value do not come from playing Championship football. In order to attract the big bids these players must showcase at EPL level.
4. Relegation is an financial catastrophe but not terminal if the assessment is that an immediate return is highly likely. Consequently, the manager must be of great experience to know what is the right blend of added value youth and no or little resale value more aged but experienced bros- but it is not an absolute deal breaker if SFC goes down.
5, Saints are not attempting to win the league or get top six. Not every coffee shop opening in your high street is hoping to be a Pret a Manger. Instead they aim for a long term self sustaining business.
6. Fans are the fly in the ointment though, as despite being historically considered important ( this is no longer true- fan value is only in its monetisation value - not the intangibles that are what we all really care about) so they are essentially paid lip service as they are relatively uncontrollable. Do not expect fan power to change transfer policy- unless its incredibly well supported - such as SMS riots / massive hostility to news of saints selling JWP for instance - or merging with pompey!