It's a bit small time, don't you think? It's all about managing expectations, and NC does himself no favours there by keeping on bigging us up as major players on and offthe field; we as customers and supports have our expectations raised.
They may well have done small bits of work for those companies, but dont kid yourself that they have anything to do with the running of the IT at DB, HSBC, Nokia, IBM or CISCO (FACT, as they say)
So you cant sell cheaper car insurance to a statistically proven lower risk group, but you can offer cheap sports tickets based on ethnicity? Odd world people, odd world.