The new crest should be a top priority. It should include the following motifs:
A central, allegorical narrative depicting a brace of Coteses Rampant, swords aloft, vanquishing a small but hateful army of Programme Sellers.
Beneath this, a Leibherr earth mover is seen to be preparing a massive 98000 seat stadium site, flanked by heraldic trumpeter king prawns, these symbolising the burgeoning hospitality market and it's importance to the future of the club.
Finally, the crest is complete being encircled by golden, European Flag style stars referencing the ambition and certainty of Champions League competition. Each star will, in turn, change from gold to platinum over the years to reflect our Champions League triumphs. This innovative aspect ensures the crest constantly evolves and is a fluid, living representation of the club, rather than the traditional fixed affair, mired in it's era.