I have been thinking the same. He has not suddenly become an incredible finisher just because we dropped down a division. He still can't head the ball (see that 6 yard miss yesterday? He was offside, but even so), and I doubt he's any better in one-on-ones than he was.
At the start of last season he scored a couple and was suddenly a forum favourite again.
He's a decent enough player, but not a great goalscorer by any means.