A classic example of this was on talk sport a few weeks ago. I was driving pretty much all day so heard this develop and couldnt believe the sh*t stirring that was going on. After Rooney was left out for the Real Madrid game Paul McGrath was talking about it and saying he thought Ferguson might look to move Rooney on in the summer, this immediately became 'lots of speculation around Rooneys future, what do you think, call us on......' A Manchester journalist then came on and was asked about it, he said if they did want to sell him only 2 or 3 clubs would be interested and can afford him, PSG, Chelsea and Man City, he was then supposedly linked with these clubs. every ex player the spoke to was asked about it and gave their opinion and the story escalated during the day to Ferguson and Rooney had fallen out and he was on his way to one of those three for £25m in the summer. The whole story was developed by them and blown up because Paul McGrath said in the morning he wouldn't be surprised to see Rooney leave in the summer.