Sort of a different scenario. Some people have an emotional attachment to the saints shirt and if they are going to buy it then designing an awful shirt directly affects them. I can't imagine anyone gives a toss about the seats.
It's a stupid idea IMO and I'm not a fan but it has absolutely no effect on me at all so I'm really not bothered. I imagine pretty much everyone else would feel similar.
Nothing bad would happen anyway because employers are pretty much screwed nowadays. It's extremely difficult to sack anyone and even if you do it fairly there is still a good chance you would lose at tribunal.