Dave Whelan aside, this is surely the time when all football club chairmen go into purdah. Even the Sullivan-Gold blatherati have fallen silent.
Everyone is jockeying for position, whether for players or a manager, and no one in their right mind wants to reveal their hand. As soon as a chairman or manager lets slip that they're after a player or a new manager, the risk of being gazumped or 'seduced' (Pep, TM) increases greatly.
The time to talk about season ticket prices is when you unveil a shiny new bauble like JR.